Digital ad displays for vehicles: 3 best picks compared

You can find more digital ad displays for vehicles in the 2025 model year. Firefly, LG Digital Vehicle Display, and Samsung Auto Ad Panel are the top choices for 2025. These displays catch people’s eyes with movement, bright colors, and fun features. In 2025, digital ad displays for vehicles help you get more people into showrooms. They also make information easy to understand with videos and pictures.

Showrooms use displays like a “silent salesman.” They give quick facts, show cars, and let you book test drives.
Service centers make waiting better and give updates with digital screens.
Fancy dealerships use cool VR showcases for the 2025 model year.

You make a modern and fun experience with these displays. This helps you sell more cars, build trust, and make customers happy.

Key Takeaways

Firefly, LG Digital Vehicle Display, and Samsung Auto Ad Panel are the best digital ad displays for vehicles in 2025. Each one has special features to help your business grow.
These displays have bright touch screens. They use strong connections like 5G and Wi-Fi. They show ads, videos, and updates in real time. These things grab customers’ attention.
AI and analytics help you find the right customers. You can change ads fast. This helps you sell more. Energy-saving features help protect the environment.
These displays are easy to install. They are tough and work in any weather. This saves you time and money on setup and repairs.
Pick the display that fits your needs. Firefly works well for outdoor city ads. LG has advanced features for fancy showrooms. Samsung is flexible and works in many places.

Comparison Overview

Key Specs

You want to know how the best smart displays for vehicles match up. The table below shows the main features of Firefly, LG Digital Vehicle Display, and Samsung Auto Ad Panel. Each display has a touch screen and gives special benefits for your business.

Feature	Firefly	LG Digital Vehicle Display	Samsung Auto Ad Panel
Display Quality	4K LED, high brightness	OLED touch screen, vivid	QLED touch screen, ultra-clear
Connectivity	5G, Wi-Fi, Bluetooth	5G, Wi-Fi, Ethernet	5G, Wi-Fi, Bluetooth
AI Features	Real-time analytics, dynamic ads	Personalized content, customer routing	Predictive analytics, dynamic pricing
Sustainability	Solar-powered, recyclable	Energy-efficient, low emissions	Eco-friendly materials, low power use
Pricing	$	$$	$+

Note: All three smart displays have interactive touch screens. You can use them to help customers, play videos, and let people book test drives.

Main Differences

You should know what makes these smart displays different. Here are the main things:

Firefly is great for showing changing content fast. Its touch screen updates right away and works with interactive ads.
LG Digital Vehicle Display has an OLED touch screen and helps guide customers. This makes your business run smoother and helps workers feel less tired.
Samsung Auto Ad Panel uses a QLED touch screen and strong analytics. You can use live data for prices and inventory, which helps you make more money.

Smart displays do more than show ads now. They help train workers and make shopping easier. With 71% of buyers using both online and offline tools, these displays help you reach customers everywhere. You also help people remember information better and make your team work smarter with these advanced touch screens.

Product Profiles

Firefly

Firefly lets you turn cars into moving billboards. The smart displays sit on top of taxis and rideshare cars. These displays show ads that change with the car’s location, time, and weather. This helps you reach people with the right message. The touch screen makes it easy to update ads fast. You can also see how well each ad does. Firefly lets you target big brands, local shops, and even city governments. At least 10% of ad space goes to local nonprofits and charities. This means you help your community and grow your business. Firefly displays also collect traffic and air quality data. This helps cities plan better. There are over 60,000 Firefly units in cities like New York, Los Angeles, and Chicago. You can reach lots of people. Firefly gives you strong, data-driven ads that stand out on busy streets.

LG Digital Vehicle Display

LG Digital Vehicle Display brings new technology to your cars. You get smart displays for many needs. The touch screens are advanced and easy to use. In 2025, LG added new features:

Innovation Name	Description	Key Features
57-inch Pillar-to-Pillar Display	One big display goes across the dashboard.	Shows driving info, entertainment, and air conditioning.
18-inch Slidable OLED Display	Comes down from the ceiling when you need it.	3D images make rides more fun and interesting.
Stretchable Automotive Display	Can stretch up to 50% in the center area.	Has both display and buttons, and is easy to touch.
Switchable Privacy Mode (SPM)	Lets passengers watch things privately.	Keeps drivers safe by hiding what passengers see.
Durability	Works in very hot or cold weather.	Stays reliable in all driving conditions.

LG’s smart displays help you make a modern, interactive car. The touch screen reacts quickly, so you can control music, maps, and settings easily. LG uses OLED and LCD for bright, clear pictures. Privacy features keep drivers focused and passengers happy. The displays work well in any weather, hot or cold. You do not have to worry about them failing. LG Digital Vehicle Display helps you bring new ideas to your customers.

Samsung Auto Ad Panel

Samsung Auto Ad Panel helps you share ads and info inside cars. The smart displays use QLED touch screens for sharp, colorful pictures. You can show prices, inventory, and special deals in real time. Samsung’s displays connect with 5G, Wi-Fi, and Bluetooth. You always stay updated. The touch screen lets people interact, book test drives, or watch videos. Samsung Auto Ad Panel uses analytics to show what works best. You can change ads and messages using live data. The displays use eco-friendly materials and low power. This helps you save energy. Samsung’s smart displays work in showrooms, service centers, and fleets. You get a flexible tool that keeps your business ahead.

Features Analysis

Display Quality

You want your customers to see pictures that are clear and bright. Firefly uses a 4K LED panel that looks good even in sunlight. LG Digital Vehicle Display has an OLED touch screen with deep colors and strong contrast. Samsung Auto Ad Panel uses QLED for very clear pictures. All these smart displays help you show videos, car features, and deals that get attention.

A good touch screen is easy for people to use. You can swipe, tap, or zoom to see car details. This helps customers learn more and keeps them interested. Smart displays with high resolution make your showroom look modern and nice.

Tip: A bright display lets people see it inside or outside the vehicle, even on sunny days.

Connectivity

You need strong connections to keep your smart displays up to date. Firefly, LG, and Samsung all work with 5G, Wi-Fi, and Bluetooth. These let you change ads, update prices, or show new videos right away. All three products have wireless smartphone integration. You can connect your phone and control the display without any wires.

Wireless smartphone integration lets you share things from your device. You can send photos, videos, or presentations to the touch screen. This makes it easy to show customers what they want. You save time and do not have to deal with messy wires.

Firefly: 5G, Wi-Fi, Bluetooth, wireless smartphone integration
LG: 5G, Wi-Fi, Ethernet, wireless smartphone integration
Samsung: 5G, Wi-Fi, Bluetooth, wireless smartphone integration

AI and Analytics

Smart displays now use AI to help you sell more cars. Firefly gives you real-time analytics. You can see which ads work best and change them fast. LG Digital Vehicle Display uses AI to help customers buy cars. It can suggest cars or services based on what people like.

Samsung Auto Ad Panel uses predictive analytics. You can set prices or show deals when lots of people want to buy. The touch screen lets you get feedback from customers. You learn what people want and make your service better.

Note: AI features help you make good choices and increase your sales.

Sustainability

You care about the environment. Firefly uses solar power and materials that can be recycled. LG Digital Vehicle Display saves energy and makes less pollution. Samsung Auto Ad Panel uses eco-friendly materials and does not use much power.

Smart displays with green features help you save money and protect the earth. You show customers that you care about the planet. This can help people trust you and want to buy from you.

Firefly: Solar-powered, recyclable
LG: Energy-efficient, low emissions
Samsung: Eco-friendly, low power

AR/VR Integration

You can make your showroom special with AR and VR. LG Digital Vehicle Display has 3D images and demos you can try. Customers can see cars in different colors or test features before they buy. Samsung Auto Ad Panel supports AR overlays. You can show extra info on the touch screen, like specs or prices.

Wireless smartphone integration lets you use AR apps from your phone. You can put virtual cars or features on the display. This makes shopping fun and helps customers remember your brand.

AR and VR features make a regular visit more exciting.

Digital ad displays for vehicles: Performance

Real-Time Content

You want your ads to update fast. Real-time content helps you show the right message at the right moment. Firefly lets you change ads based on where your car is or what time it is. LG Digital Vehicle Display can update information about cars or services as soon as you need it. Samsung Auto Ad Panel uses live data to show prices, deals, or even weather updates. With these features, you keep your customers interested and informed.

Tip: Real-time updates help you react to new trends or events. You can show a special offer when it starts raining or highlight a new car model as soon as it arrives.

Durability

You need displays that last. Digital ad displays for vehicles face tough conditions. Firefly uses weatherproof cases to protect screens from rain, dust, and heat. LG Digital Vehicle Display works in very hot or cold weather. Samsung Auto Ad Panel uses strong glass and sturdy frames. These displays keep working even if you use them every day.

Here is a quick look at durability features:

Product	Weatherproof	Shock Resistant	Temperature Range
Firefly	Yes	Yes	-20°F to 120°F
LG Display	Yes	Yes	-40°F to 140°F
Samsung Panel	Yes	Yes	-30°F to 130°F

Ease of Installation

You want to set up your display quickly. Firefly offers a simple mounting system for taxis and rideshare cars. LG Digital Vehicle Display fits into dashboards or ceilings with easy steps. Samsung Auto Ad Panel uses a plug-and-play design. You do not need special tools or long training. Most installers finish the job in less than an hour.

Firefly: Quick roof mount, easy wiring
LG: Modular parts, fits many car models
Samsung: Plug-and-play, clear instructions

Note: Easy installation saves you time and money. You can start using your digital ad displays for vehicles right away.

Pricing and Value

Cost Comparison

You want to know how much each digital ad display costs. The price can help you decide which one fits your budget. Here is a simple table to show the average price range for each product:

Product	Average Price (per unit)	Subscription/Service Fees	Installation Cost
Firefly	$2,500 – $3,500	$50/month	$200
LG Digital Vehicle Display	$4,000 – $5,500	$80/month	$300
Samsung Auto Ad Panel	$3,000 – $4,200	$60/month	$250

Firefly gives you a lower starting price. You pay less for each unit and for installation.
LG Digital Vehicle Display costs the most. You pay more for the unit and for monthly services.
Samsung Auto Ad Panel sits in the middle. You pay a bit more than Firefly but less than LG.

Note: Prices can change based on your location, the number of units you buy, and extra features you choose.

Value Proposition

You want to get the most for your money. Each display offers special value for your business.

Firefly: You get a strong outdoor display that works well for taxis and rideshare cars. You can reach many people in busy cities. The solar power feature helps you save on energy costs.
LG Digital Vehicle Display: You get the best screen quality and advanced features. The OLED display and privacy mode make it great for luxury dealerships. You can impress customers with 3D demos and smart controls.
Samsung Auto Ad Panel: You get a flexible display that works in many places. The QLED screen and live data tools help you show the right message at the right time. You can use it in showrooms, service centers, or fleets.

Tip: Think about your main goal. If you want to save money, Firefly is a good pick. If you want the best features, LG stands out. If you need a balance, Samsung gives you both value and performance.

Customer Support

Warranty

You want to know your investment is safe. Each digital ad display comes with a warranty, but the details differ. Here is what you get with each product:

Product	Standard Warranty	Extended Warranty Options	Support Response Time
Firefly	2 years	Up to 4 years	24 hours
LG Digital Vehicle Display	3 years	Up to 5 years	12 hours
Samsung Auto Ad Panel	2 years	Up to 4 years	24 hours

Firefly gives you a 2-year warranty. You can buy an extra 2 years if you want more coverage. Firefly replaces faulty screens and fixes hardware problems fast.
LG Digital Vehicle Display offers a 3-year warranty. You can extend it to 5 years. LG covers both parts and labor. You get quick help if something breaks.
Samsung Auto Ad Panel provides a 2-year warranty. You can add 2 more years. Samsung’s team helps you with repairs and replacements.

Tip: Always check what the warranty covers. Some plans include on-site service, while others require you to send the unit in.

User Feedback

You can learn a lot from other users. Real feedback helps you see what works best in daily use.

Firefly users like the easy setup and fast support. Many say the display holds up well in bad weather. Some wish the app had more features.
LG Digital Vehicle Display gets praise for its bright screen and smooth touch controls. Dealerships say the privacy mode helps drivers focus. A few users mention the higher price but feel the quality is worth it.
Samsung Auto Ad Panel users enjoy the sharp QLED screen and live data tools. Fleet managers like the plug-and-play design. Some users want more AR features in future updates.

Note: Most users report quick help from customer service teams. You can expect answers within a day for most problems.

You should read reviews and ask other businesses about their experiences. This helps you choose the right display for your needs.

Best infotainment systems: Integration

Software Compatibility

You want your infotainment system to work with your phone. Most new displays let you use Android Auto and Apple CarPlay. This means you can connect your phone and use apps on the car’s screen. Many people like that these systems let you connect wirelessly.

But, some people have trouble with certain phones. For example:

Samsung Galaxy A55 phones often do not connect well to Android Auto. Sometimes the connection stops or will not start.
People try updating software, resetting their phones, or using new cables, but it does not fix the problem.
Other Samsung phones, like the A25 and A51, work just fine with the same car displays.
The problem seems to only happen with the Galaxy A55 and some car screens.

You should check if your phone works with the infotainment system before you buy it. This helps you avoid problems and keeps things working well. Firefly does not have any known software problems. You can expect it to work well. LG Digital Vehicle Display and Samsung Auto Ad Panel both let you connect your phone wirelessly, but you should test your phone to make sure it works.

Tip: Always update your phone and your infotainment system. New updates can fix many connection problems.

Fleet Management

The best infotainment systems help you take care of many cars. You can see where your cars are, watch how drivers act, and plan for repairs. These tools save you time and money. Many systems show you live data from each car. You can find problems early and keep your cars running well.

A good infotainment system gives you these tools:

GPS tracking
Fuel use reports
Driver score cards
Maintenance reminders

You can use these tools to make smart choices for your business. The best systems also get updates over the air. This means you get new features without going to a shop. Your fleet stays up to date and ready for work.

Feature	Firefly	LG Digital Vehicle Display	Samsung Auto Ad Panel
GPS Tracking	Yes	Yes	Yes
Maintenance Alerts	Yes	Yes	Yes
Driver Monitoring	Yes	Yes	Yes
Over-the-Air Updates	Yes	Yes	Yes

Fleet managers trust these infotainment systems to keep cars connected and working well.

Recommendations

Best Overall

If you want the best smart displays for vehicles in 2025, look for one that is easy to use and works well. The BMW system is the top pick from recent reviews. It has a big curved screen and responds quickly. You can use both the touchscreen and real buttons. This makes it safer and simple to control. The iDrive knob and shortcut buttons help you use the display without looking away from the road. The newest iDrive 8.5 software also has fewer problems.

Here is a table that compares the top smart displays:

Brand	Key Features and Performance Highlights	Reason for Recommendation as Best Overall
BMW	Large curved display (12.3″ cluster + 14.9″ touchscreen), quick response, physical controls	Combines modern touchscreen with physical controls for safety and usability
Toyota	Simple, responsive interface, 14.0″ screen, fast updates, user-friendly search	Straightforward, fast, and uncluttered user experience
Ford	Android Automotive, Google Maps/Assistant, polished execution	Strong Google integration, good voice control, smartphone options
Porsche	Advanced CarPlay/Android Auto, quick response, physical buttons, passenger screen option	Deep smartphone integration, fast system, extra passenger features

The best smart displays mix new technology with easy controls. BMW is the best because it is safe, fast, and works well.

Best Value

If you want the most for your money, pick a display with strong features and a good price. Overfuel is the best choice for car sellers in 2025. It uses AI to help manage inventory and gives real-time data. Overfuel supports Google Vehicle Listing Ads and Meta Automated Inventory Ads. It helps you follow buyers and get better ad results. The platform also has designs that help you sell more and strong SEO to reach more people.

Overfuel keeps all vehicle display pages, so your SEO stays strong.
Buyers can reserve cars with a credit card, making sales easier.
Overfuel’s API-first setup and account managers give you more help and options.

Overfuel gives you the tools and support to grow your business and get the best value for your money.

Best for Fleets

For fleets, you need displays that work for many cars, last long, and are easy to manage. NEC Digital Signage Screens and PPDS (Philips Professional Display Solutions) are both good picks. These displays are bright, tough, and can be managed from far away. Some screens work 18 hours a day, others 24 hours. Cooling fans and strong cases help them last longer. PPDS models with Android OS are easy to set up and update.

Here is a table to compare the best fleet smart displays:

Feature / Vendor	NEC Digital Signage Screens	PPDS (Philips Professional Display Solutions)
Operational Hours	ME series: 18/7; M series: 24/7	B-Line: workplace; Q-Line & D-Line: 16/7 to 24/7
Durability & Cooling	Built-in cooling, sturdy housings, thermal management	Rugged models, high-brightness, durable lines
Brightness Levels	Options for high brightness	High-brightness models (P-Line, H-Line)
Software & OS	Commercial-grade, broad connectivity	Android OS-based, easy management
Remote Management	Reduces maintenance truck rolls	Supports platforms like TelemetryTV
Price Range (65-inch)	ME: ~$1,600; M: ~$2,300	B-Line: ~$1,100; Q-Line: ~$1,400; P-Line: ~$1,900
Scalability & Efficiency	Large-scale deployments, reliability focus	Global support, easy content updates

The best fleet smart displays are strong, simple to manage, and ready for big jobs. NEC and PPDS help you keep your fleet working well and your ads fresh.

There are lots of digital ad displays you can pick from. Firefly is good for city cars and outdoor ads. LG Digital Vehicle Display is best for fancy showrooms with cool features. Samsung Auto Ad Panel works in many places and is very flexible.
When picking a display, watch for these new things:

AI helps you find the right customers and keep track of cars.
AR overlays and clear screens make things better for customers.
Energy-saving displays are better for the planet. Think about what you need for music, updates, and talking to customers. The best display will help your business get bigger.

FAQ

What is a digital ad display for vehicles?

A digital ad display for vehicles is a screen that shows ads, videos, or information inside or outside a car. You can use it to share deals, car features, or updates with customers.

How do you update content on these displays?

You can update content using wireless connections like Wi-Fi or 5G. Most systems let you change ads or videos from your phone or computer. You do not need to touch the display.

Are these displays safe to use in extreme weather?

Yes, most digital ad displays for vehicles have weatherproof cases and strong glass. You can use them in hot, cold, or rainy conditions. They keep working even when the weather changes.

Can you connect your smartphone to these displays?

You can connect your smartphone using Bluetooth, Wi-Fi, or special apps. Many displays support Android Auto and Apple CarPlay. You can share photos, videos, or apps on the screen.

Do these displays help you save energy?

Many digital ad displays use solar power or energy-saving parts. You can lower your energy costs and help the environment by choosing a display with green features.