Advertising value of taxi-mounted versus ride-hailing vehicle-mounted advertisement screens

Advertisers prefer taxi-mounted screens because they offer greater advertising value by reaching a large audience. These screens display interactive and real-time content to a captive audience. London taxis make over 300,000 trips daily, helping brands achieve strong engagement and high recall. Ride-hailing vehicle-mounted screens, found on cars like Uber and Lyft, have rapidly expanded in major U.S. cities. These screens deliver geo-targeted video ads and reach a wide audience. While both methods are effective, taxi-mounted screens generate more engagement and provide better ROI for campaigns requiring consistent visibility, maximizing advertising value.

Key Takeaways

Taxi-mounted screens are easy to see. They use bright LED ads. Many people outside the car can see them. This helps reach many different people in the city. It does not cost a lot of money.
Ride-hailing screens show smart ads inside cars. These ads use data to target passengers. Brands can give interactive and personal ads. This helps people pay more attention.
Both screen types use real-time technology. They can change ads fast. They also check how well ads work. This helps advertisers make better ads. It also helps them get more value for their money.
Advertisers should pick the best screen for their needs. They can use geo-targeting and moving pictures. They can also control ads from one place. This helps ads work better.
Advertisers must follow city rules. They must keep user data safe. This is important for good ad campaigns. Using both taxi and ride-hailing ads together helps brands reach more people. It also makes ads work better.

Overview

Taxi-Mounted Screens

Taxi-mounted screens are on top of regular taxis. These screens use LED lights and show bright ads on both sides. They can change how bright they are, so people see them in any weather or light. The screens are tough and can handle water, dust, and bumps. This makes them last longer on busy streets.

Most taxi companies own these screens. They use cloud systems to control what shows on the screens. This means they can change ads right away. Taxis drive through many places and busy roads. Because of this, many different people see the ads. People walking, riding, shopping, or working can all see them. Taxi-mounted screens can show words, pictures, and videos. This lets brands use them for many kinds of ads. Some taxis even have touch screens inside for passengers to use.

Tip: Taxi-mounted screens can pick certain places and times by driving through business, tourist, or shopping areas. This helps brands show ads to the right people.

Feature/Aspect	Taxi-Mounted Advertisement Screens
Installation	On top of taxi cars
Screen Type	LED screens, often on both sides
Brightness	Can get very bright (3000 to 7000 nits)
Protection Level	Waterproof, dustproof, strong against shaking and rust
Power Supply	Uses the taxi’s battery
Content Management	Controlled by cloud with 3G/4G internet
Content Types Supported	Words, pictures, videos
Operational Control	Can change and schedule ads from far away
Mobility	Moves a lot because it’s on a car
Monetization Model	Company runs it, drivers don’t get extra pay
Targeting	Picks places and times using the cloud system

Ride-Hailing Screens

Ride-hailing screens are on cars from companies like Uber and Lyft. These cars can have screens on top or tablets inside, like on the headrest. Drivers join ad programs and must drive enough hours to earn more money.

Ad companies use data to pick which ads to show. They look at where the car goes, who lives there, and how busy the roads are. This helps brands show ads to the right people at the best time. Uber and Lyft work with other companies to sell ads and match them with other city billboards.

Ride-hailing screens give brands many choices. They use both outside and inside screens and real-time data to make ads better. Drivers get some of the money, so more drivers want to join. This helps ride-hailing screens reach lots of people, especially in cities where many use these services.

Advertising Value Comparison

Taxi-Mounted Advertising Value

Taxi-mounted screens give brands strong advertising value. These screens sit on top of taxis and move all day and night. Their high spot and bright LED lights help people see ads from far away. Many people see these ads in busy places like business areas, shopping centers, and tourist spots.

Taxi ads are easy to notice because they move. Billboards stay in one place, but taxi screens travel to many neighborhoods. This helps brands reach more people. Inside the taxi, screens show ads to passengers for a long time. Passengers can see interactive ads, scan QR codes, or use promo codes. This helps them remember the brand.

Note: Taxi-mounted ads help people remember brands better than billboards. People see these ads many times in different places.

Cost is important too. Taxi-mounted screens have a low CPM, between $1 and $5. This is much cheaper than TV or radio ads. Small and medium businesses can use taxi ads to reach local people without spending a lot. Brands can also change their ads fast with cloud systems. This makes ads more up-to-date.

Factor	Taxi-Mounted Screens
Visibility	High (day and night)
Recall Rate	Strong
CPM	$1 – $5
Audience Reach	Wide, diverse
Content Flexibility	Real-time updates

Ride-Hailing Advertising Value

Ride-hailing vehicle-mounted screens also give good advertising value. These screens can be on top of the car or inside for passengers. The ride-hailing market is growing fast because people want easy and safe rides. More cars on the road means more screens and more people seeing ads.

Ride-hailing screens use data to show the right ads at the right time. They can pick ads based on where the car is and who might see it. The market for car LED advertising displays is growing by about 12.5% to 13% each year. New technology, like electric cars and smart city projects, helps more ride-hailing cars use these screens. As ride-hailing grows, brands can reach people in new cities and regions.

The ride-hailing market is growing because:
- More people use smartphones.
- Cities are getting bigger.
- Electric and self-driving cars are more common.
- Companies work with city leaders to grow services.

Ride-hailing screens have some problems. It can cost a lot to put screens in cars. Some cities have rules about what ads can show. Still, more ride-hailing cars mean brands can reach more new customers. The advertising value of ride-hailing screens will likely go up as the market and technology get better.

Factor	Ride-Hailing Screens
Visibility	High in urban areas
Recall Rate	Good, especially for passengers
CPM	$3 – $10 (transit average)
Audience Reach	Growing, especially in cities
Content Flexibility	Real-time, data-driven

Tip: Brands that want to grow fast and reach new markets may like ride-hailing screens, especially as more people use these services.

Effectiveness

Engagement

Taxi-mounted screens and ride-hailing vehicle-mounted screens both try to get people’s attention, but they do it in different ways. Inside taxis, some screens let passengers touch them. Passengers can play games or scan QR codes on these screens. This helps people remember the ads better. Some screens even show special content for each rider, so it feels personal.

Rooftop LED screens on taxis are for people outside the car. These screens use bright lights and moving pictures to get noticed by people walking or driving. These ads do not let people interact, but many people see them in busy places.

Ride-hailing cars sometimes have screens inside, just like taxis. These screens can also let passengers tap or scan for more details. Both taxi and ride-hailing screens show ads based on where the car is. For example, if the car passes a coffee shop, the screen might show a coffee shop ad. This makes the ad fit the place and helps more people pay attention.

Note: Interactive ads, real-time changes, and location-based ads help people notice the ads and make each ride special.

Technology

Taxi-mounted and ride-hailing screens use new technology to make ads work better. LED screens are very bright, so people can see them even when it is sunny. Companies can change ads from far away using cloud systems and 4G or Wi-Fi. GPS helps show ads in the right place at the right time.

Both types of screens collect data to see how many people look at the ads and what they do. Real-time data helps brands change their ads fast. Screens are made in parts, so fixing them is easy and does not cost much. Sensors change the screen’s brightness to keep it safe and easy to see.

Ride-hailing screens often use programmatic advertising. This means ads change based on who is riding, where the car is, and what time it is. Brands can see results right away, like how many people saw or clicked an ad. These things help advertisers get the best value from every ad.

LED screens are bright and easy to see
Companies can update ads from far away
GPS and sensors help show safe and smart ads
Real-time data helps make ads better

Tip: Smart technology and using data make vehicle-mounted screens a strong choice for today’s advertisers.

Reach

Audience

Taxi-mounted advertisement screens are seen by thousands every day in busy cities. These screens move through crowded places, so lots of people see the ads. In Los Angeles, there are over 4,000 taxi-top LED screens working each day. Each screen can show ads about 30,000 times daily. This means one taxi can show ads to many different people. Taxi ads reach commuters, tourists, and people who live in the city. People who use buses or walk in busy areas also see these ads. Passengers inside taxis are a special group because they stay in the car for 15 to 20 minutes. This gives them lots of time to look at the ads. Seeing ads for a long time helps people remember brands and can change what they buy.

Ride-hailing vehicle-mounted screens also reach many people. Passengers in ride-hailing cars, like Uber or Lyft, look at screens during their rides. These screens can show ads that match where the car is using GPS. Advertisers can pick which neighborhoods or events to show ads in. The audience includes people who ride often, tourists, and city residents who use ride-hailing for trips. Brands can also pick groups by age, gender, money, or interests. Passengers can use their phones to interact with ads, making it feel more personal.

Tip: Both taxi and ride-hailing screens help brands reach people moving around the city, but taxi screens also reach people outside the car.

Geography

Taxi-mounted screens are found in many big cities. Taxi TV has over 15,000 screens in 40 large city areas like New York City, Chicago, Los Angeles, and Miami. These taxis drive by airports, train stations, malls, and busy roads. Taxi top ads can focus on certain zip codes or areas. This helps brands show ads in the best places and reach the right people. Taxi ads are easy to see outside in busy spots.

Ride-hailing vehicle-mounted screens mostly reach people inside cars in cities with lots of ride requests. These screens are best for showing ads to passengers during their rides. Both taxi and ride-hailing screens work in city and suburban areas, so brands can reach lots of people. Taxi top ads are great for picking special places outside the car, while ride-hailing screens are best for people inside the car.

Taxi top ads: Easy to see outside, can pick exact places, work in cities and suburbs.
Ride-hailing screens: Best for inside the car, work well in cities with lots of rides, mostly reach people in cities.

Note: Brands can use both ways to reach lots of people, but taxi-mounted screens give more choices for picking places and reaching people outside the car.

ROI

Cost

Advertisers think about cost before picking screens. Taxi-mounted screens usually have a lower CPM, between $1 and $5. This is good for brands with less money to spend. Taxi companies own the screens, so drivers do not get paid extra. This keeps the price steady for advertisers.

Ride-hailing vehicle-mounted screens can cost more money. Their CPM is often between $3 and $10. These screens use new technology and data, which makes them more expensive. Drivers in ride-hailing programs get paid more for showing ads. This means the cost includes money for drivers. Brands pay extra for things like real-time updates and location targeting. These features help ads reach the right people at the best time.

Tip: Brands should look at CPM rates and think if features like data targeting are worth paying more.

Measurement

Measuring ROI helps advertisers know if their ads work. Both taxi-mounted and ride-hailing screens use digital tools to track results. Advertisers check impressions, engagement, and conversions. Ride-hailing screens often use better ways to measure success. They track QR code scans, promo code use, and even store visits after someone sees an ad.

Good ways to measure ride-hailing campaigns include:

Predicted and real impressions
Money spent on the campaign
How well location targeting works
Brand lift studies
Promo code checks

Many advertisers use dashboards to see results right away. These dashboards show how many people saw the ad and what they did. About 78% of small business owners say they like these dashboards for tracking ads.

Measurement Aspect	Rideshare Digital Ads	Traditional In-Car Advertising
Engagement & Interaction	Touchscreen, QR codes, real-time offers	Static content, limited interaction
Content Dynamism	Real-time updates, location-based	Static, unchanging content
Data-Driven Insights	Uses demographics, travel patterns, engagement metrics	Lacks real-time data; relies on estimations
ROI Measurement	Tracks impressions, engagement, conversions	Difficult to measure accurately
Flexibility & Adaptability	Real-time adjustments possible	Limited flexibility

Note: Digital screens with real-time data and reports make it easier for brands to measure ROI and improve future ads.

Direct Comparison

Strengths

Taxi-mounted and ride-hailing vehicle-mounted advertisement screens both have special strengths for brands. Taxi-mounted screens are easy to see on busy city streets. Their bright LED lights grab the attention of drivers and people walking by. These screens travel through crowded places, so lots of people see the ads every day. Brands can change ads fast using cloud systems. This keeps the ads new and interesting.

Ride-hailing vehicle-mounted screens use smart tools to show ads to the right people. These screens can change ads by where the car is, what time it is, or who is riding. Brands can show fun, interactive ads to people inside the car. Passengers usually ride for 15 to 20 minutes, so they have time to see and remember the ads. As ride-hailing grows in more cities, these screens help brands reach new people.

Brands can use both screen types to get more value from ads and reach many people.

Challenges

Advertisers have some problems when using taxi-mounted advertisement screens:

Each country has its own rules for screen size, brightness, and color. These rules can change how ads look.
All ads must be honest, legal, and safe. Ads need to follow rules so passengers are not harmed.
Keeping user information safe is very important. Companies must use strong data protection to stop leaks or misuse.
Some ads might make passengers feel bad. Advertisers must check ads to make sure people feel okay.
Brands should learn how these ads change how passengers act and feel. This helps them make better ads.

Ride-hailing screens have some of the same problems. Cities may have strict rules about what can be shown. Both types need careful planning to keep information safe and follow the law. Advertisers must be creative but also careful to keep trust and get the most value from ads.

Recommendations

Advertisers should use ways that help more people see and remember ads on vehicle-mounted screens. Geo-targeted advertising is a good idea. GPS helps brands show ads in places where their audience lives or works. This makes ads more useful and helps reach people who might care.

Centralized dashboards let advertisers control their ads easily. They can change ads fast, run special deals, and try out different messages during the day. A/B testing shows which ad works better. Brands can check live reports and change their plan right away. This helps get better results and more people taking action.

Dynamic LED screens look bright and catch the eye. Bright colors and moving pictures make ads pop out. Moving digital ads can help people remember them five times more than still ads. Self-adaptive brightness keeps ads easy to see in any light. These things help brands stand out on busy city streets.

Advertisers should think about how LED screens save money. These screens use less power and last a long time. Lower costs mean brands can spend more on making fun ads or other marketing. Showing many different ads each day keeps things new and fun for people watching.

Vehicle wraps are another way to show ads for a long time. Brands can park or drive in busy spots and reach thousands every day. Wraps cost more at first, but there are no monthly fees and they last for years. This makes them a smart pick for ads that need to stay up for a long time.

Tip: Brands should pick the best screen and plan for their goals. Real-time updates, picking the right places, and cool visuals help make campaigns work better.

New research shows ride-hailing digital ads work better than taxi-mounted ads. The table below shows how they are different:

Aspect	Ride-Hailing Digital Ads	Taxi-Mounted Ads
Engagement	Interactive, immersive	Static, passive
Targeting	Data-driven, flexible	General, limited
ROI Measurement	Advanced, cost-efficient	Difficult, less flexible

Advertisers should pick ride-hailing screens for lively campaigns. Brands can get better results with fun content and quick updates. They should also try both types in their main cities and watch how well the ads do.

FAQ

What is the main difference between taxi-mounted and ride-hailing screens?

Taxi-mounted screens are on top of regular taxis. Ride-hailing screens are on cars from Uber or Lyft. Taxi screens show ads to people outside the car. Ride-hailing screens mostly show ads to people riding inside.

Which type of screen offers better targeting for ads?

Ride-hailing screens use data to pick the best ads. They can change ads by where the car is or who is riding. Taxi-mounted screens show ads to everyone in busy places.

How do advertisers measure success with these screens?

Advertisers use digital dashboards to see how ads do. Ride-hailing screens give real-time data and more details. Taxi-mounted screens have simple tracking with less information.

Tip: Brands should look at dashboard tools before picking a provider.

Are there any legal issues with vehicle-mounted ads?

Yes. Cities have rules about screen size, brightness, and what ads can show. Advertisers must follow these rules or they might get fined. Both taxi and ride-hailing screens must keep user data safe.

Do these screens work in all cities?

Not every city lets cars have these screens. Some cities have strict rules or do not allow them. Advertisers should check city laws before starting a campaign.