Pros and Cons of Taxi Rear View Advertising for Businesses

Are you thinking about if taxi rear view advertising can help your business get noticed in the city? This type of ad lets many people see your business. It works well in busy city places. It does not cost too much money. But, there are many other ads to compete with. It does not work as well in small cities. It is also hard to know if your ad is working.

Before you spend money, think about these good and bad points to decide if taxi rear view advertising fits your needs.

Pros:
- Saves money for businesses
- Many people see it in cities
- Reaches certain places and groups
Cons:
- Hard to know if it works
- Hard to be different from others
- Not as good in small towns

Key Takeaways

Taxi rear view advertising lets many people see your ad in busy cities. Drivers and passengers behind taxis can notice your ad easily.
This way of advertising does not cost a lot of money. It helps you reach people who live nearby in busy places.
It is hard to know exactly how well taxi ads work. You can use promo codes or surveys to help track results with other marketing.
The ad space is small, so you cannot use many creative ideas. Keep your message simple, bold, and easy to read for quick attention.
Taxi rear view ads are best for businesses that want to reach city drivers and riders. They do not work as well in small towns or for people walking.

What Is Taxi Rear View Advertising?

Taxi rear view advertising puts your ad on the back of a taxi. This way, people driving or riding behind the taxi can see your message. It is different from taxi wraps or roof ads because it uses the trunk area. You do not show your ad to people walking or riding inside the taxi. Instead, you want drivers and riders behind the taxi to notice your ad.

Transit advertising means putting ads on moving vehicles in the city. Taxi advertising is just one kind of transit ad. You can pick outside ads like full wraps, super sides, or rear view ads. There are also ads inside taxis for people riding in them. Taxi rear view ads help you show your brand to lots of local traffic for less money. This works best in busy cities where many people drive or ride buses.

How It Works

You put your ad on the trunk at the back of a taxi. The ad fits the rectangle space so people can read it easily. Drivers and riders behind the taxi see your ad when stopped or moving in traffic. Your ad stays in view longer, especially during busy times. People walking or sitting inside the taxi will not see your ad. The main people who see it are those in cars or buses behind the taxi.

Taxi rear view ads are part of transit ads, like those on buses or trains. You use this way to reach people in cars or on public transport. Taxis move around the city, so your ad gets seen in many places.

Typical Use Cases

Many types of businesses use taxi ads for out-of-home marketing. You often see these ads from:

Entertainment companies (music, movies, sports)
Food and drink brands
Restaurants and shopping malls
Hotels and travel companies
Stores

You might use taxi rear view ads to make more people know your brand, tell about an event, or show off a new product. Many businesses want to be seen all over the city. Taxi ads help you reach people who drive, visit, or live in busy places. You can pick how long your ad runs and what kind of ad you want, based on your goals and money.

Advantages of Taxi Advertising

High Visibility

You want your business to stand out in a busy city. Taxi advertising gives you this chance. Taxis move through crowded streets all day. Your ad sits at eye level on the back of the car. Drivers and passengers behind the taxi see your message every time they stop at a light or drive in traffic. This makes your ad hard to miss.

Taxi rear view advertising uses a bright, rectangular space. This shape lets you show bold images and clear words. Your ad does not get lost in the clutter of other signs. It stays in front of people for longer than many digital ads, which people can skip or block. Studies show that public transport ads, like those on taxis, get noticed more often because they are always moving and always visible. For example, 86% of bus passengers in the UK remember seeing bus ads. Taxi ads work in a similar way.

Here is a table that shows how many people might see your ad each day:

Advertising Format	Estimated Impressions per Display per Day
Taxi Ads	9,000 – 12,000
Bus Ads	9,000 – 17,000
Bus Stop Shelter Ads	9,000 – 17,000

You can see that taxi advertising gives you a strong reach, almost as much as bus ads. The constant movement of taxis helps your ad reach many different people during the day. This high visibility is one of the main advantages of using taxis for your marketing.

Local Market Reach

If you want to reach people in your city or neighborhood, taxi advertising is a smart choice. Taxis drive through busy areas, shopping streets, and neighborhoods where your customers live and work. Your ad follows the flow of local traffic, so it gets seen by people who live, work, or visit your target area.

Taxi rear window ads target drivers and pedestrians who follow the taxi, so you reach a direct local audience.
A single taxi ad can get up to 30,000 views each day.
Taxis move through key neighborhoods and busy places, so your ad gets seen again and again.
You can work with taxi ad companies to pick the best routes for your business.
Taxi rear view ads give you a cost-effective way to connect with your local market.

A successful taxi advertising campaign often focuses on local exposure. You can use this method to build brand awareness, promote events, or launch new products in your area. The mobility of taxis means your ad does not stay in one spot. It travels to where your customers are, making it easier to dominate your local market.

Cost-Effectiveness

You want your marketing dollars to go far. Taxi advertising is a cost-effective option for many businesses. The price to put your ad on a taxi is often lower than other outdoor ads, like billboards or digital screens. For example, in some cities, you can start a campaign for about $150 per cab. In New York City, basic taxi top ads start at around $300 per month per cab.

Let’s look at how taxi ads compare to other local advertising channels:

Advertising Channel	Location	Monthly Cost (USD)	Weekly Impressions	CPM (Cost per 1000 Impressions)
Taxi Ads	San Diego	$3,252.98	302,192	$7.69
Taxi Ads	Paterson	$33,514.62	2,084,554	$11.48
Digital Billboard Truck	San Diego	Starting at $2,499	N/A	N/A
Digital Billboards	San Diego	Starting at $6,499	N/A	N/A
Hulu Ads	San Diego	Starting at $1,400	~40,000/month	N/A
Direct Mail Ads	San Diego	Starting at $2,674	N/A	N/A

Taxi advertising CPM (cost per thousand impressions) ranges from about $7.69 to $11.48, depending on the city. This makes it a smart choice if you want to reach many people without spending too much. You also avoid wasted spend, since your ad moves through areas where your customers live and work.

A successful taxi advertising campaign can help you get more value for your money. You reach a captive audience of drivers and riders who see your ad many times a day. This repeated exposure helps people remember your brand and message.

Tip: If you want to make the most of your budget, choose taxi advertising for its high visibility, strong local reach, and affordable cost.

Disadvantages of Taxi Rear View Advertising

Limited Audience

Taxi rear view advertising does not reach everyone in the city. You only reach people who drive or ride behind the taxi. Pedestrians and passengers inside the taxi do not see your ad. This limits your audience and can lower the number of people who remember your message.

Many studies show that commuters often feel neutral about taxi ads. This means they may not pay much attention to your ad.
Some research found that ads on taxis do not always connect with certain groups, like lower-middle-income consumers. If your message does not fit the audience, it may not work well.
There is often a gap between seeing an ad and actually buying the product. People may notice your ad but not take action.
Busy city streets have many distractions. Your ad competes with other signs, cars, and digital screens.
In some places, like developing countries, complex traffic and social factors make it even harder for your ad to reach the right people.

You should know that there is not much research on how well taxi rear view ads target specific groups. This makes it hard to know if your ad will reach the people you want.

Tracking Challenges

One of the main disadvantages of taxi advertising is that it is hard to track how well your ad works. Taxis move all over the city, and people only see your ad for a short time. You cannot know exactly how many people see your ad or if they buy your product because of it.

You often have to guess how many people see your ad by looking at taxi routes and traffic patterns.
Some businesses check if their website traffic goes up when the ad runs.
You can use special promo codes or landing pages to see if people respond to your ad.
Brand recall surveys help you find out if people remember your ad.

These methods give you some information, but they do not show real-time results or exact return on investment. Out-of-home ads like taxi rear view ads do not let you target or track people directly like digital ads do. You get the best results when you use taxi advertising as part of a bigger marketing plan and measure changes over time.

Today, you can use new tools to help track your ad’s impact. Data analytics can show you how many times people might see your ad and how they interact with it. Some taxis use GPS, QR codes, or even eye-tracking technology to collect more data. You can also use photos to prove your ad is on the taxi. These tools help, but they still do not give you perfect tracking.

Creative and Regulatory Limits

Taxi rear view advertising gives you a small, rectangular space for your message. This limits how creative you can get with your ad design. You must keep your message simple and easy to read. If you try to add too much information, people may not understand your ad.

Cities often have rules about what you can put on taxi ads. You may not be able to use certain images, words, or colors. Some places limit the size or type of ad you can display. These rules can make it hard to stand out from other ads.

The effectiveness of your ad also depends on where the taxi goes and how much traffic there is. In busy cities, your ad may get seen by many people. In smaller towns or during slow traffic times, fewer people will see your ad. This means your results can change a lot based on location and time of day.

Note: Always check local laws and work with your ad provider to make sure your taxi ad follows all rules. This helps you avoid fines and keeps your campaign running smoothly.

Assessing Fit for Your Business

Marketing Goals

To create a successful taxi ad campaign, you need to start with clear marketing goals. Think about what you want to achieve. Do you want more people to know your brand? Are you trying to get leads, promote an event, or push a special offer? Taxi rear view advertising works best for goals like brand awareness, local engagement, and reaching people in busy city areas.

Here is a simple way to check if this type of advertising matches your goals:

Set clear objectives, such as building brand awareness or driving event attendance.
Pick the right taxi ad format for your needs and budget.
Use bold colors and simple words so people can read your ad quickly.
Choose taxi routes that go through areas where your customers spend time.
Track results with QR codes, promo codes, or special landing pages.

Tip: A successful taxi advertising campaign often starts with a strong goal and a simple, eye-catching message.

Target Audience

You should know who you want to reach before you create a successful taxi ad campaign. Taxi rear view ads work well if your audience lives, works, or travels in busy city areas. These ads help you reach drivers, bus riders, and people in traffic. If your customers are mostly pedestrians or live in small towns, this method may not fit your needs.

Taxi ads give you high visibility in crowded places.
You can target certain neighborhoods or business districts.
Taxis run all day and night, so your message gets seen often.
This method helps you stand out from other ads in the city.

Think about where your audience spends time. If they travel in cars or buses, taxi rear view ads can help you reach them.

Budget Factors

You need to look at your budget before you choose taxi rear view advertising. Different ad formats have different costs. Here is a table to help you compare:

Advertising Format	Starting Cost (GBP)	Notes
Rear View (Tip Seats)	£35	Most affordable option
Super Sides	£150	Larger, more visible
Partial Livery	£750	Covers more of the taxi
Full Wraps	£1,000	Maximum impact, highest cost

Other things can change the price, like how many taxis you use, how long your campaign runs, and if you pick electric taxis for an eco-friendly image. Taxi ads often cost less than billboards or TV ads. You also get to choose how many taxis to use and for how long, which helps you control your spending.

Note: Compare taxi rear view advertising with other local options to see which gives you the best value for your money.

Taxi Rear View Advertising vs. Transit Advertising

Key Differences

Transit advertising means putting ads on vehicles that move. These can be taxis, buses, or subways. Each type has good and bad points.

Taxi rear view advertising lets many people see your ad in city traffic. The ad moves to different places and is seen by drivers behind the taxi. Taxis run all day and night. They go to airports, city streets, and even suburbs. But the ad space is small. You also cannot pick where the taxi goes.
Bus advertising gives you a bigger space for your ad. You can use bright colors and large designs. Both drivers and people walking can see bus ads. Buses use the same routes every day. This means the same people see your ad many times. People ride buses for a long time, so they see your ad longer.
Subway advertising works best in cities with lots of people using trains. You reach people waiting for trains or riding underground. The audience is big, but the ad space is not very large.

Here is a table to help you compare:

Aspect	Taxi Rear View Advertising	Bus Advertising	Subway Advertising
Audience Reach	High in busy traffic, less predictable	Wide, seen often on set routes	Strong in cities with lots of transit use
Cost (CPM)	$3–$10 (part of transit advertising)	$3–$10	$3–$10
Creative Space	Small, rectangle	Big, colorful	Small
Exposure Time	Short, changes with route	Long (30–40 min average ride)	Changes with how people use transit
Limitations	Route changes, small ad space	Too many ads, risk of damage	Small space, depends on train schedules

Note: Transit advertising is a cheap way to reach lots of people, but each type has its own pros and cons.

When to Choose Each

Pick the right transit ad based on your goals and who you want to reach. If you want your ad to travel to many places and reach drivers, taxi rear view advertising is a good choice. Taxis run all day and can go to airports, busy streets, and suburbs. This helps if you want people to know your brand in many areas.

Bus advertising is better if you want big, bold ads and want people to see your ad many times. Buses use the same routes, so the same people see your ad again and again. This is good if you want to reach certain neighborhoods or business areas.

Subway advertising is best in cities where many people use trains. You can reach lots of people, but the ad space is small. This works well for simple ads and reminders about your brand.

When you pick a transit ad, think about who you want to reach, how much money you have, and where your customers spend time. Transit ads help you reach many people for less money. But you need to pick the type that fits your goals. If you want your ad to move a lot, taxi rear view ads are a smart choice. If you want big ads and repeated views, bus or subway ads might be better.

You have seen the pros and cons of taxi rear view advertising. Think about your goals, audience, and budget before you decide. Many experts suggest you set clear goals, pick the right city, and use eye-catching designs. Test a small campaign or talk to an advertising professional for advice. Track your results with surveys and website data. Take these steps to make a smart choice for your business.

FAQ

How long should you run a taxi rear view ad campaign?

You should run your campaign for at least one month. This gives your ad time to reach more people. Longer campaigns help build brand awareness and increase the chances that people remember your message.

Can you track the results of taxi rear view advertising?

You can track results by using QR codes, promo codes, or special landing pages. You may also ask customers how they heard about you. These methods help you measure the impact of your ad.

What types of businesses benefit most from taxi rear view ads?

Local restaurants, events, retail stores, and service businesses see strong results. You get the best value if your customers live or work in busy city areas.

Are there design tips for making taxi rear view ads stand out?

Use bold colors.
Keep your message short.
Add your logo and contact info.
Make sure text is easy to read from a distance.

Do taxi rear view ads work in small towns?

Taxi rear view ads work best in large cities with heavy traffic. In small towns, fewer people see your ad, so you may not get the same results.