In 2025, you will see the rise of top revenue-sharing ad platforms, including YouTube, TikTok, Instagram, and Facebook. YouTube stands out as the best revenue-sharing ad platform for making money, especially with long-form videos. TikTok is quickly becoming a leading revenue-sharing ad platform, offering strong ad revenue growth. Instagram and Facebook remain reliable revenue-sharing ad platforms for creators. Check out the table below to compare ad revenue and user reach across these revenue-sharing ad platforms. Choose the best revenue-sharing ad platform for your content and audience.
Platform | 2025 Ad Revenue / Payouts / Metrics | Additional Notes |
|---|---|---|
YouTube | 2.54 billion users (highest ad reach) | YouTube Shorts payouts per 1,000 views mentioned |
2.28 billion users; average CTR 2.53% | Variable payouts per 1,000 ad-supported views | |
Forecasted ad revenue $71 billion | Monetization mainly via brand partnerships; Reels drive 24% more shares | |
TikTok | Projected global ad revenue $331.1 billion; 67% CTR on traffic campaigns | Creator Rewards Program payouts noted |
Key Takeaways
YouTube pays creators the most ad money in 2025. It gives the highest pay for every 1,000 views. Long videos about finance, real estate, and technology earn the most.
TikTok helps creators grow fast and make good money. Its Creator Rewards Program pays for longer, original videos and live streams.
Instagram lets creators earn with brand deals and subscriptions. Shopping features also help. Short Reels and Stories get more people to watch and interact.
Facebook has many ways for creators to make money. You can use in-stream ads, fan support, and paid events. Facebook reaches a very large audience worldwide.
To earn more ad money, match your content to each platform’s style. Post often and talk with your followers. Use tools like AI to find the best audience.
revenue-sharing ad platforms
Top platforms in 2025
There are many revenue-sharing ad platforms you can use. In 2025, the best social media platforms help creators make money. The top platforms for ad revenue are:
YouTube
TikTok
Instagram
Facebook
These platforms let creators earn money and give great chances to make income. YouTube is number one because its Partner Program pays well. TikTok and Instagram are next, with big audiences and fun ways to earn. Facebook is also good for many types of creators who want to monetize their content.
Some other platforms let you earn money but pay less. LinkedIn, Pinterest, and X (used to be Twitter) have lots of users and people interact a lot. But they do not pay as much ad revenue as the top four. LinkedIn is mostly for business deals. Pinterest has many users but does not share much ad money. X has lots of activity but does not have clear ways to share ad revenue.
Note: In 2025, most ad money from content will come from social media made by users, not old media.
Comparison overview
The top social media platforms help creators earn because they have lots of active users and people interact often. YouTube, TikTok, Instagram, and Facebook get billions in ad money by focusing on young users and creative posts. These platforms make it simple for you to join and start earning money.
Here is a table that shows how these platforms compare in young users and ad money:
Platform | U.S. Youth Users (under 18) | Ad Revenue from Users 12 and Under ($B) | Ad Revenue from Users 13-17 ($B) | Share of Total Ad Revenue from Under 18 Users (%) |
|---|---|---|---|---|
YouTube | 49.7 million | 0.959 | 1.2 | 27 |
TikTok | 18.9 million | N/A | 2.0 | 35 |
16.7 million | 0.801 | 4.0 | 16 | |
9.9 million | 0.137 | N/A | N/A |
You can see these platforms help creators earn money in many ways. They are leaders in sharing ad money because they have lots of users, lots of activity, and easy ways to make money.
youtube
Pays the most for views
YouTube is the top platform for earning money from views. It helps creators by sharing ad revenue with them. When you upload videos, you get part of the ad money. In 2022, YouTube gave creators about $15 billion. This shows YouTube wants to help you make money. YouTube gives 55% of ad money from regular video ads. Since 2023, YouTube Shorts also lets you earn money. This makes it easier for short video creators to join. In late 2024, YouTube’s ad revenue was $10.5 billion. In early 2025, it was $8.93 billion. This means more money for creators. YouTube pays the most for views because it has a big audience and many ways to earn.
Tip: YouTube Premium and the Shopping Affiliate Program give you more ways to earn. You can tag products in your videos and get commissions.
Partner Program
The YouTube Partner Program lets you start making money. You need at least 1,000 subscribers to join. You also need 4,000 watch hours in a year or 10 million Shorts views in 90 days. You must follow YouTube’s rules and keep your account safe. After you join, you can earn from ads, memberships, Super Chats, and more. YouTube pays the most for views, with $5 to $15 per 1,000 views. Your earnings depend on your topic and where your viewers live. Videos about finance and real estate can earn more. Longer videos with more ads can help you earn extra. YouTube Shorts pay less per view, but you can reach more people fast.
Eligibility Requirement | Details |
|---|---|
Subscribers | Minimum 1,000 subscribers |
Watch Hours or Shorts Views | 4,000 valid public watch hours in 12 months OR 10 million Shorts views in 90 days |
Content Compliance | Follow YouTube’s Community Guidelines and Monetization Policies |
Account Security | 2-Step Verification enabled |
Channel Status | No active Community Guidelines strikes |
Monetization Features | Description |
|---|---|
Ad Revenue Sharing | 55% for regular videos, 45% for Shorts |
RPM Estimates | $5–$15 per 1,000 monetized views |
Revenue Streams | Ads, memberships, Super Chats, merchandise, YouTube Premium, paid courses, affiliate |
YouTube pays the most for views in many topics. Some of the best topics for high ad money are finance, real estate, and technology. These topics bring in advertisers who pay more. You can see the top content types and their CPM below.
Content Type | CPM Range (USD) | Reason for High CPM / Notes |
|---|---|---|
Real Estate | $75 | Highest-paying niche due to premium advertisers in property |
Finance & Wealth | $20 – $50 | Personal finance, investment advice attract high-value ads |
Technology Reviews | $10 – $20 | Gadget and software reviews favored by tech companies |
Health and Fitness | $7 – $15 | Wellness, fitness, and nutrition content |
Digital Marketing | $5 – $30 | Online marketing strategies explained |
Educational Content | $3 – $8 | Online tutorials with growing potential |
Gaming | $2 – $4 | Lower CPM but large sponsorship and merchandise potential |
YouTube gives you the most ways to earn money. If you want to make the most, focus on longer videos in high-paying topics. This helps you get the best value from every view.
tiktok
Creator Rewards Program
TikTok is now a top place for creators to earn money. In 2025, TikTok’s Creator Rewards Program is better than the old creator fund. You can join if you are 18 or older. You need 10,000 followers and 100,000 views in 30 days. You must live in a country that TikTok supports. You also have to follow TikTok’s rules. The program gives rewards for longer videos. It pays you for keeping viewers watching and posting your own content.
Here is a quick look at the main features:
Feature | TikTok Creator Rewards Program (2025) |
|---|---|
Payout Rate | |
Eligibility Criteria | 18+ years, 10,000 followers, 100,000 views in 30 days |
Content Focus | Videos over 1 minute, engagement, originality |
Payment Frequency | Monthly |
Minimum Payout | $10 |
Supported Countries | US, UK, France, Germany, Japan, South Korea, Canada, Australia, Brazil |
Note: TikTok pays more for longer videos and lots of views. The new program gives you much higher payouts than the old creator fund.
Revenue potential
TikTok gives creators many ways to make money. The Creator Rewards Program pays $0.40 to $1.00 for every 1,000 views. This is much more than the old creator fund, which paid only $0.02 to $0.04 for 1,000 views. But YouTube still pays more per view. Some creators on YouTube earn up to $25 for 1,000 views. TikTok is great for live streams. You can earn $2,000 to $35,000 for each show. You can also earn more with brand deals and shoppable videos.
The best content for making money on TikTok includes:
Original videos that are longer than one minute
User-made content that feels real and fun
Livestreams with virtual gifts and shopping
Niche content with strong stories
TikTok helps creators grow fast. You can use many tools to make money on this platform. If you focus on good quality, getting people to watch, and creative ideas, you can earn more and stand out from other creators.
Monetization options
Instagram lets creators make money in many ways. You can try different monetization options to earn more on this social media platform. Here are some top features you can use in 2025:
Instagram Subscriptions let you charge fans each month for special content. You can share private Stories, Reels, and posts with subscribers. You need a professional account and at least 10,000 followers to use this.
Instagram Shop helps you sell products right from your posts, Stories, and Reels. You can link your shop to a Facebook business page and match your product list.
You can sell digital items like courses or eBooks by linking to other stores in your bio or messages. Many creators use Stan Store or Gumroad for this.
You can add shoppable Instagram feeds to your website. This lets you show off products and user-made posts, which helps you sell more.
The Instagram Creator Marketplace matches you with brands for paid deals. You can earn money by posting sponsored content and working with companies.
Tip: Try different ways to make money and see what fits your audience and style.
Revenue for creators
Instagram is a social media platform that gives creators good ways to earn money. You can make money from brand deals, subscriptions, and selling products. Micro-influencers often get $300 to $1,200 for each sponsored post or reel. If you join sponsored challenges, you could earn up to $12,000. The Reels Bonus Program pays $8 to $12 CPM, so you get paid for every 1,000 views on your Reels.
Instagram pays more for polished posts and good stories. Beauty and fashion creators get more sales and higher conversion rates. Instagram Reels and Stories work best for making money. Short videos under 15 seconds get the most attention. Small brands and creators see up to a 35% jump in Story reach and a 20% rise in Reels views. Brands spend more on creator content, making Instagram a top social media platform for ad revenue.
Instagram helps you connect with your audience and earn more. You should focus on Reels and Stories to get the most ad money. These formats bring in more viewers and make brands want to work with you. In 2025, user-made content on Instagram will earn more ad money than old media. You can use this social media platform to grow your earnings and build a strong creator business.
Ad revenue streams
facebook gives you many ways to make money. You can pick from different revenue streams. These include in-stream ads, sticker ads in Stories, fan support with Stars, paid online events, fan subscriptions, and branded content. Each way to earn has its own rules and good points. Choose the ones that match your content and fans.
Revenue Stream | Description | Key Details / Eligibility |
|---|---|---|
In-stream Ads | Ads in videos, including Live and short-form | Videos as short as 1 minute; ads at 30s for short videos, 45s for longer; Pages need 600,000 minutes viewed |
Sticker Ads in Stories | Ads as stickers in facebook Stories | Testing phase, expected to expand |
Fan Support via Stars | Fans send Stars to creators | Stars giveaways encourage adoption |
Paid Online Events | Charge for access to online events | Expanded access to more countries |
Fan Subscriptions | Fans pay a recurring fee | Expanded access to more countries |
Branded Content | Sponsored posts with brands | Must follow facebook’s monetization policies |
Tip: Try using more than one way to earn on facebook. Mix ads, subscriptions, and brand deals to make more money.
Audience reach
facebook has a very large group of users. You can show ads to 2.28 billion people in January 2025. The number of users grew by 93.3 million in one year. This gives you more chances to earn money. facebook ads reach almost 40% of all adults in the world. They also reach over 41% of people who use the internet. Most of facebook’s money comes from ads, so creators can earn a lot. More than 10 million advertisers use facebook, so there is lots of competition and chances to make money.
Metric | Value | Explanation |
|---|---|---|
facebook users reachable by ads (Jan 2025) | 2.28 billion | Large user base providing a broad audience for ads |
Year-over-year ad reach growth | +4.3% (93.3 million users) | Expanding audience size for advertisers and creators |
Percentage of global adults reached by facebook ads | 39.4% | Significant penetration in adult demographic |
Percentage of global internet users reached | 41.1% | Wide internet user coverage |
Percentage of facebook revenue from ads | 97.5% | Strong monetization potential for creators |
Number of active advertisers | Over 10 million | High competition and demand for ad space |
facebook’s total revenue (2024) | $164.5 billion | Scale of facebook’s business and ad revenue opportunities |
Demographic highlights | Strong presence of Gen X and millennials | Diverse and engaged audience segments |
Engagement on features like Marketplace | High | Multiple avenues for creators to monetize |
You can use many types of posts to earn on facebook. Reels, long videos, photos, and text posts all work. Videos over three minutes let you use in-stream ads. Reels help you get more views and money. Live streams let you earn Stars and talk to fans. If you post often and are real, you will grow faster. facebook’s algorithm likes short videos, so Reels are great for earning. Use Meta Business Suite and facebook Creator Studio to check your progress and get better.
revenue comparison
Earnings summary
If you want to know which social media platform pays the most in 2025, youtube is number one. You can make more money on youtube than anywhere else. Most creators get between $2 and $12 for every 1,000 views on youtube. The amount you earn depends on your topic, who watches, and how many people see the ads. If you make videos about finance or real estate, you can earn even more money. TikTok, Instagram, and Facebook do not show clear numbers for how much you can earn for every 1,000 views. This makes youtube the best choice if you want steady money.
Here is a table that shows how much you can earn for every 1,000 views on each platform in 2025:
Platform | Average Earnings per 1,000 Views | Notes |
|---|---|---|
YouTube | $2 to $12 | Depends on niche, audience, and ad engagement |
TikTok | Not available | Payouts vary, less consistent than youtube |
Not available | Ad bonuses are being phased out | |
Not available | Earnings depend on ad format and audience |
Note: youtube gives video creators the most stable ad money.
Platform strengths
Each platform has special things that help you earn money. youtube is best for making more money with long videos and lots of viewers. You can count on youtube for steady ad money and many ways to earn. TikTok is growing fast and has fun tools, but the money you get is not always the same. Instagram helps you work with brands, but ad bonuses are not as common now. Facebook has a huge group of users and many ad types, but your money can change depending on what you post.
youtube: Best for high earnings, steady money, and lots of ways to earn.
TikTok: Good for growing fast and creative videos, but money is not steady.
Instagram: Great for brand deals and shopping, but ad money is not always steady.
Facebook: Big user group and many ad choices, but money can go up and down.
If you want to make the most money, focus on youtube. You will find more ways to earn and more chances to grow your money over time.
maximize ad revenue
Content strategy
You can make more money from social media if you use smart plans. First, learn what works best on each platform. Short videos get twice as many likes and comments as long ones. Make content that matches each platform’s style. TikTok and Instagram Stories are good for quick and fun posts. YouTube is best for teaching videos and showing products. Facebook helps you reach lots of people with Shop Ads.
Here is a table that shows how to change your plan for each platform:
Platform | Best Ad Format | Targeting Method | Cost Efficiency | Best Use Case |
|---|---|---|---|---|
YouTube | Long-form, interactive | AI-driven targeting | High | Tutorials, reviews |
TikTok | Short-form, Spark Ads | Viral, AI personalization | Medium | Challenges, UGC, trends |
Stories, Shop Ads | Catalog, AI targeting | High | Shopping, influencer deals | |
Reels, Catalog Ads | Advantage+ targeting | High | E-commerce, live events |
Plan your posts with a calendar. Mix regular posts with paid ads. Change your content for each platform instead of posting the same thing. Use shoppable posts and disappearing stories to make people act fast and join in.
Engagement tips
You can get more likes and earn more ad money by following these tips:
Make real and good content that connects with people.
Reply to comments and messages to build a strong group.
Change your posts for each platform’s fans.
Join popular challenges and use trending hashtags to reach more people.
Mix ads with fun or helpful posts.
Use tools to plan posts and check how people react.
Use great pictures and videos to stand out.
Watch other creators and learn from what works for them.
Change your posts to match what’s happening now.
Having more followers helps you make more money. If people like and comment on your posts, you earn more ad money. Short video ads and mobile-friendly posts help you reach more people. Most users want quick replies, so stay active and answer fast.
Tip: Try AI tools to make your ads and posts fit each person. This helps you reach the right people and get more likes.
You can pick from many ways to earn ad money in 2025. youtube is the best place to make money. It pays more for each view and helps you grow with smart tools. New AI features on youtube help you get more fans faster. TikTok, Instagram, and Facebook are also good for reaching different people. You can try new types of posts on these platforms.
Pick the right platform for your videos: youtube is great for long videos. TikTok and Instagram are better for short, popular clips.
Watch for new trends like AI tools and easier ways to post. Try new ideas, check your stats, and keep learning. This will help you earn more ad money on youtube and other sites.
FAQ
What is the best social media platform for ad revenue in 2025?
YouTube gives you the highest ad revenue in 2025. You can earn more per view than on other platforms. Long videos and popular topics help you make the most money.
How do you qualify for ad revenue on TikTok?
You need at least 10,000 followers and 100,000 views in 30 days. You must be 18 or older. You also need to follow TikTok’s rules and live in a supported country.
Can you earn money from Instagram Reels?
Yes, you can earn money from Instagram Reels. You get paid through the Reels Bonus Program and brand deals. Short, creative videos work best for making money on Instagram.
Does Facebook pay for all types of content?
Facebook pays for many types of content. You can earn from videos, Reels, live streams, and even text posts. Videos over three minutes let you use in-stream ads for more earnings.
Which content types earn the most ad revenue?
Videos about finance, real estate, and technology earn the most ad revenue. These topics attract advertisers who pay higher rates. Longer videos with more ads also help you earn more.
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