12.5 inch vs 10.1 inch taxi advertising screens which size delivers better results

Larger screens like 12.5 inch taxi advertising displays often work better. A bigger screen is easier to see and gets more attention from people riding in taxis. High resolution and bright, clear images help ads stand out, even when the light inside the taxi changes. Strong screens that do not scratch or break are best for taxis used every day. Features like interactive content and location-based ads make passengers pay more attention and remember brands. When advertisers want good value, they look at screen size, image quality, and how well the screen gets passengers interested.

Key Takeaways

The 12.5 inch screens are bigger and brighter. They are easy to see from any seat. These screens catch people’s eyes more.
The 10.1 inch screens are smaller and fit in tight spaces. They still show clear pictures and have touch features. People can still use them easily.
Bigger screens help people remember ads better. They also make brands stronger. But, they cost more to buy and fix.
Smaller screens cost less money. They are good for simple ads or interactive campaigns. They work well in small taxis.
Advertisers should choose the screen size that fits their goals. They should also think about the taxi’s space. This helps get the best results and keeps riders interested.

Display Size

Screen Area

There is a big size difference between 12.5 inch and 10.1 inch screens. The 12.5 inch screen is about 23% longer across than the 10.1 inch screen. This makes the display area about 40% bigger. With a bigger screen, ads can use larger pictures and show more details. Passengers can see the ads better from any seat or angle in the taxi. Designers also get more space to use bright colors and creative layouts. This helps the ads stand out and catch people’s eyes.

Aspect Ratio

Aspect ratio means the shape of the screen. Most taxi advertising screens are widescreen, like 16:9. This shape fits well on the back of a taxi seat or on a pole. A good aspect ratio makes the ad look normal and easy to read. If the screen is too wide or too tall, ads might look stretched or cut off. Both 12.5 inch and 10.1 inch screens usually have the same aspect ratio. This means ads look right on both sizes. But the bigger screen gives more space for words, pictures, and interactive things without looking crowded.

Visual Impact

A bigger screen makes a stronger visual impact. Passengers notice large screens first because they stand out in a small taxi. Studies show that bright colors and creative pictures in taxi ads get more attention. Pictures on screens in taxis work better than ads with lots of words. How people feel and think about ads can change how well the ads work.

Research shows that bigger and more colorful screens, like 12.5 inch taxi advertising displays, help passengers pay more attention. How well the ad works depends on the content and design. For example, a drink company used interactive LCD screens with games and bright pictures in rideshare cars. Passengers noticed the ads more and remembered the brand better. This means bigger screens in taxis can help advertisers make ads that people remember.

Bigger screens let you have:
- Larger and clearer pictures and videos
- More room for interactive things
- Easier viewing from any seat
- More use of color and creative ideas

The message response involvement framework says that motivation, ability, and chance to see the ad matter. Good visual design helps people want to look at the ad, especially since taxi rides are short. Bigger screens help people notice and remember ads, but advertisers should also think about what their audience likes to get the best results.

12.5 inch taxi advertising

Viewing Experience

A 12.5 inch taxi advertising screen is easy to see. The bigger screen makes pictures and videos look bright and clear. Passengers can view the screen from any seat in the taxi. The large size helps people spot details, like logos or deals. Many riders think a big screen looks cool and new. Taxi companies pick 12.5 inch screens because they fit well on seat backs. They do not block the view for anyone. The screen is big enough for easy reading and seeing graphics, even at night or in dim light.

Tip: A bigger screen helps people with weak eyesight see ads better. This lets more passengers enjoy what is on the screen.

Engagement

12.5 inch taxi advertising screens help keep riders interested. The large screen can have touch features or games. Passengers spend more time looking at ads when the screen is big. Brands can show videos, moving pictures, or short quizzes to make rides fun. Studies show people remember ads better on a big, bright screen. Many advertisers say they get more attention with 12.5 inch screens than with smaller ones. Passengers feel happy and entertained, so they notice the ads more.

Key engagement benefits:
- More room for creative ideas
- Easier for riders to use ads
- People remember ads and brands better

A 12.5 inch taxi advertising screen gives a fun and lasting experience for riders and brands.

10.1 inch Screens

Design

The 10.1 inch taxi advertising screen is small and looks modern. Taxi companies like this size because it fits in tight spaces. You can put the screen on the dashboard or the back of a seat. It can also flip out from a Single DIN slot, which is about two inches tall. This makes it easy to use in many taxi models. The screen does not block the driver’s view or take up too much space.

These screens use bright LED or LCD panels. Ads stay clear, even when the sun is shining. The anti-glare surface helps stop eye strain and keeps pictures sharp. Hard plastic and strong circuit boards keep the screen safe from bumps. The screen is tough enough for daily taxi rides. The modular design lets taxi owners change the screen or add new features if they want.

Note: The 10.1 inch screen has smart electronics. It can play media, show GPS, and use Bluetooth. All these features fit in a small space. This is good for taxis that need to save room but still want cool features.

Usability

A 10.1 inch screen is more than just small. The high-resolution display shows sharp pictures and bright colors. Passengers can see ads from any seat, even if sunlight comes in. The anti-glare finish keeps things easy to read and gentle on the eyes.

Some screens have touch features. Passengers can tap the screen to play games or answer questions. The touch works fast and smooth. The USB-C plug makes it easy to set up and use. Taxi owners can change ads quickly and keep them new.

Key usability features:
- Touch screen is easy to use
- Clear pictures in any light
- Can fit in many taxi layouts
- Built strong to last a long time

The 10.1 inch screen is small but works well. It fits in small spaces and still gives a fun and useful experience for everyone.

Performance

Visibility

Screen visibility plays a big role in taxi advertising. A larger screen, like the 12.5 inch model, stands out more in the small space of a taxi. Passengers can see the content from any seat. The bigger display area helps people notice ads even when they sit at an angle or when sunlight comes through the windows. Brightness and anti-glare features also help both screen sizes stay clear in different lighting. However, the 12.5 inch screen gives more space for bigger images and text. This makes it easier for people with weak eyesight to read and enjoy the ads.

The 10.1 inch screen still offers good visibility. Its compact size fits well in smaller taxis. The high-resolution display keeps images sharp. Some passengers may find it harder to see small details, especially from the far side of the back seat. In most cases, the larger screen wins in terms of visibility and impact.

Tip: Taxi companies often choose the bigger screen when they want every rider to see the ad clearly, no matter where they sit.

Ad Recall

Ad recall means how well passengers remember the ad after the ride. Studies show that larger screens help people remember ads better. The 12.5 inch taxi advertising screen gives brands more room to use bright colors, moving images, and interactive features. These elements help passengers pay attention and remember the message. When people see a big, clear ad, they are more likely to talk about it or look up the brand later.

A smaller 10.1 inch screen can still deliver strong ad recall if the content is simple and direct. Short videos, bold images, and easy-to-read text work best on smaller screens. However, the limited space can make it harder to use interactive features or detailed graphics. In tests, passengers remembered ads on larger screens more often than those on smaller ones.

Key factors that boost ad recall:
- Large, bright images
- Simple, clear messages
- Interactive games or quizzes

Real-World Use

Taxi companies and advertisers have shared feedback about both screen sizes. Many drivers say that the 12.5 inch screens get more comments from riders. Passengers often notice the bigger screen right away. Some brands report higher engagement rates and better feedback when they use the larger display. For example, a taxi company in New York tested both sizes in their fleet. They found that riders spent more time looking at the 12.5 inch screens and remembered the ads better.

The 10.1 inch screen works well in smaller cars or when space is tight. It still delivers clear ads and supports touch features. Some companies prefer this size because it costs less and fits more taxi models. In busy cities, both screens hold up well to daily use. Strong cases and anti-glare glass keep the screens working, even with lots of passengers.

Note: Real-world tests show that both screen sizes can succeed, but the larger screen often leads to better results for visibility and ad recall.

Cost and Value

Investment

Taxi companies and advertisers often look at the initial cost before choosing a screen size. A 12.5 inch screen usually costs more than a 10.1 inch screen. The larger size needs more materials and a more complex design. This increases the price for both manufacturing and installation. Companies see this as a higher fixed asset cost. The 10.1 inch screen offers a lower entry price, which helps companies with smaller budgets. Both screens need a strong build to last in a taxi, but the bigger screen adds to the upfront investment.

Note: The higher price of a 12.5 inch screen can make sense if the goal is to reach more passengers and create a bigger impact.

Maintenance

Maintenance plays a key role in long-term value. Both screen sizes need regular cleaning and software updates. Larger screens may need more care because they have more surface area and use more power. This can lead to higher electricity bills over time. Companies can lower some costs by using energy-saving settings and new display technology. Both screens need repairs if they get scratched or damaged, but the cost to fix a bigger screen is often higher. Installation and after-sale services also add to the total expense.

Key maintenance points:
- Larger screens use more electricity
- More surface area means more cleaning
- Repairs and replacements cost more for bigger screens

ROI

Return on investment (ROI) measures how much value a company gets from its spending. A 12.5 inch screen can deliver better ROI if it helps ads reach more people and makes them remember the brand. The bigger display draws more attention, which can lead to higher ad revenue. However, the higher costs mean companies need to plan carefully. A 10.1 inch screen gives a good balance between cost and performance, especially in smaller taxis. Companies should match the screen size to their goals and budget to get the best results.

Tip: Companies that manage costs and use energy-saving features can get better long-term value from larger screens.

Summary Table

Key Differences

The table below shows how 12.5 inch and 10.1 inch taxi advertising screens are different. This helps advertisers and taxi owners pick the right screen for their needs.

Feature	12.5 Inch Screen	10.1 Inch Screen
Display Technology	LCD, LED, OLED	LCD, LED
Visual Quality	Higher resolution, brighter, vivid colors	High resolution, clear images
Screen Area	About 40% larger	Compact, fits small spaces
Interactivity	Touch, remote management, scheduling	Touch, dynamic content, games
User Experience	Superior visual impact, easy to see	Strong passenger engagement
Cost	Higher due to size and features	More affordable, cost-effective
Installation	More complex, may need modifications	Easy, fits most taxis
Maintenance	More cleaning, higher repair costs	Durable, easy to maintain
Best Use	High-impact ads, brand awareness	Targeted, interactive campaigns

Note: Bigger screens like the 12.5 inch model use advanced display panels such as OLED and LED. These screens show ads with bright colors and sharp images. People can see them well in any light. They also have touch and remote update features. This lets brands change ads fast and keep things new. The bigger size means it costs more to buy, set up, and fix the screen.

The 10.1 inch screen is great for interactive features. Passengers can play games, answer surveys, or see updates right away. These screens are simple to put in and last a long time. They fit well in taxis with less space and help brands connect with riders using fun ads.

Key points to remember:
- 12.5 inch screens look better and stand out more, but they cost more.
- 10.1 inch screens are cheaper, simple to use, and help passengers join in.
- Advertisers should pick a screen based on their goals, money, and taxi size.

Choosing a Screen

Campaign Goals

Advertisers should start by thinking about their main goals. Some want to build brand awareness. Others want to get people to interact with ads. A few focus on sharing simple messages. The choice of screen size can help meet these goals.

For brand awareness, a larger screen works best. The 12.5 inch taxi advertising screen grabs attention and shows big, bright images.
For interactive campaigns, both screen sizes can work. The larger screen gives more space for games or quizzes. The smaller screen fits well in tight spaces and still supports touch features.
For simple messages, a 10.1 inch screen can show clear text and bold images. This size works well if the ad does not need much detail.

Advertisers should also think about the type of taxi. Some taxis have more space for bigger screens. Others need a smaller screen to fit the layout.

Tip: Advertisers should match the screen size to the campaign goal and the taxi’s space. This helps the ad reach more people and keeps riders interested.

The 12.5 inch screen usually delivers stronger results for taxi advertising. Larger screens offer better visibility and higher ad recall. Smaller 10.1 inch screens fit tight spaces and cost less. Each option has unique strengths.

12.5 inch: Best for impact and brand awareness.
10.1 inch: Ideal for compact taxis and simple campaigns.

Advertisers should match screen size to campaign goals and taxi layout. The right choice helps ads reach more people and keeps passengers engaged.

FAQ

What screen size do most taxi companies prefer?

Most taxi companies choose the 12.5 inch screen for better visibility and impact. Some companies use 10.1 inch screens in smaller vehicles. The choice depends on space and advertising goals.

Do larger screens use more power?

Yes, larger screens like the 12.5 inch model use more electricity. Taxi owners should check power needs before installing. Energy-saving settings can help lower costs.

Can both screen sizes support touch features?

Both 12.5 inch and 10.1 inch screens can offer touch features. Passengers can play games or answer surveys on either size. Touch screens help increase engagement.

Are bigger screens harder to install?

Bigger screens may need more space and special mounts. Smaller screens fit easily in most taxis. Taxi owners should measure the area before choosing a screen.

Which screen size gives the best return on investment?

A 12.5 inch screen often delivers higher ad recall and engagement. This can lead to better returns for advertisers. The 10.1 inch screen costs less and works well for simple ads.